rebranding

There and Back Again: This Knitters Journey

Sometimes words fail me. Like how to start this story. I always try to write my blog posts as if I'm having a conversation with you, but today I'm not sure where to start. So maybe I should just jump right into the middle and see where it takes us, shall we?

Late last year I transitioned from The Unapologetic Knitter to SocalMeaghan Knits. It seemed like the right move since all of my social media tags were "socalmeaghan"; unfortunately "unapologeticknitter" was too long. There was a huge disconnect between "socalmeaghan" the online presence and "The Unapologetic Knitter" the knitwear designer/teacher. So I went through the lengthy process of changing my website, changing my YouTube, changing Facebook, connecting with publishers of my work and letting them know about the change... and, of course, writing the obligatory blog post explaining the whole debacle. 

Now, here I am, humbly eating crow, and taking it all back! 

I changed my online presence for good reason. I had a wonderful following of incredible knitters who knew me, almost exclusively, as socalmeaghan. And, as someone who wants to see her tiny business grow, I did what was best for said business. THEN! My darling Hubband and I decided we wanted to move to Oregon. We were incredibly lucky and within 2 months of beginning the search, we found a job for said Hubband, and so our relocation began. And now, sadly, remaining "socalmeaghan" doesn't make sense. While SoCal will always have a special place in my heart - it's where I moved to from Canada to find love and happiness - it's time to look forward and continue the knitting journey independent of where I'm storing my stash. 

So... still chewing away on that interminable bird... let's usher in a new stage in my knitting journey, and hopefully the last stage on the naming scale: The Unapologetic Knitter is back, baby! But with a twist of humor!

 

Much work still needs to be done, so you'll slowly see me make changes to my Ravelry group, published patterns, etc. Please be patient... someone has to be and it's not going to be me! So I'm off to make these changes and hope they're for the better. As a thank you for sticking with me through all of this insanity, how about a sale on my patterns? 20% off at checkout on Ravelry using code "THEREANDBACK" until Friday, March 25th at 11:59pm PST. 

Happy knitting, my friends! May all your stitch counts be right!

Some things are inevitable...

So today is kind of a big day. Not like "Holy cowl, I met Ryan Gosling and he promised to marry me and fly me all over the world buying all the yarns" kind of day, but a "I'm pretty chuffed" kind of day. 

Back in March I made the transition from a consultant in the wedding industry (yeah... not that many folks knew that) to a full time knitwear designer. Over the past 6 months I've been working hard on building The Unapologetic Knitter as a brand; however, because my social media name (SocalMeaghan) carries the weight - unapologeticknitter is too long a name for Twitter and IG apparently - I have to make a change for the better.  

I'm not gonna lie -  it's with a bit of a heavy heart that I make this change. I've loved being an unapologetic knitter, but it was recently discovered that within the knitting industry, the folks that I'm trying to work with as a designer, "The Unapologetic Knitter" is relatively unknown. Once they hear "SocalMeaghan" their lightbulbs go on so it's time to make the switch.  

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From now on you'll be able to find me on the interwebs everywhere as "SocalMeaghan" (Ravelry, Twitter, Pinterest and Instagram) or as "SocalMeaghan Knits" (Facebook and YouTube). My website is also now socalmeaghan.com (although unapologeticknitter.com will still forward to this address until 2016). 

Thank you ALL so much for being the reason for this change. Without your support and friendship I wouldn't have had the nerve to branch out and make the change for this next chapter of my life. I am loving it. And I hope to be knitting with you all for years and years to come! 

How about to celebrate we do a little discount on my patterns on Ravelry - lets say 20% off for the weekend using code "SOCALMEAGHAN20". 

HAPPY KNITTING!!!